Influencer-Supported Worldwide Promotional Campaigns

GUESS? has selected influencer and entrepreneur Chiara Ferragni as the primary model for its worldwide Spring and Summer 2026 promotional campaign. This partnership marks a reunion between the brand and Ferragni over a decade after their initial collaboration.

The campaign imagery, which was shot by the Morelli Brothers, blends the brand's well-established aesthetic with contemporary social media sensibilities through a mix of black-and-white and color photography. GUESS?'s promotional venture for 2026 also highlights the Camden Bag.

Paul Marciano, Co-founder and Chief Creative Officer of GUESS?, elaborates on the connection between GUESS? and the influencer: "We're thrilled to have Chiara Ferragni as the face of our new campaign. Her energy, authenticity, and unmistakable style perfectly embody the GUESS woman and the spirit of our Spring/Summer 2026 collection, confident looks that are versatile, refined, and unmistakably contemporary."

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