Bingeable Branded Dramas

Crocs' Charmed to Meet You Tells a Story Around Jibbitz Charms

Rather than settling for passive placements, brands are writing their products straight into the drama with short-form, mobile-first content, like Crocs' Charmed to Meet You, which sees Jibbitz charms become the catalyst in a story between two people. In the first episode, which comes in under two-and-a-half minutes, Charmed to Meet You introduces its main character, who loves personalizing her footwear with charms. When she leaves her apartment and encounters her neighbors' pair of unadorned Crocs in the hallway, one of her colorful shoe charms provides a chance for connection.

As consumers actively look for content that feels like entertainment and has them invested in the first few moments, the microdrama format helps brands tell emotionally driven stories with their products at the center.

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