Crowdsourced Light Lagers

A Viral, Fruity Lager Influenced the Next Busch Light Flavor Launch

Beer lovers quickly claimed Busch Light Apple as "Bapple" online, and the virality of the light and refreshing lager inspired the brand's first-ever Flavor Showdown, which will have fans decide whether Lemon, Orange or Peach will become the next Busch Light Flavor Launch.

Earlier this year, the return of "Bapple" sparked massive online engagement and sold nearly one million cases during its first week, according to Busch Light. Now through early July, fans ages 21 and up can cast their vote or comment on Busch Light social media posts to pick crisp, clean Lemon, bright, easy-drinking Orange or smooth, sweet Peach.

Although the date of the next limited-edition Busch Light Flavor Launch is to be determined, the brand's passion will surely spread the news.

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