Mochi Skin Pop-Ups

The Bioré Mochi Skin Pop-Up Features an Exclusive Pavlo Mochi Flavor

"Mochi skin," or skin that's smooth, soft, plump and bouncy, is coveted in some online skincare communities, and Bioré is bringing the sought-after look to life at The Bioré Mochi Skin Pop-Up. With the support of New York City's Pavlo Mochi, Bioré will promote its new 2% BHA Exfoliating Hydra Serum—formulated to gently exfoliate, clear clogged pores and deeply nourish skin—and serve an exclusive Bioré Mochi flavor inspired by the multi-action skincare serum.

Beauty brands are increasingly partnering with local dessert businesses for immersive pop-ups that liken indulgent treats to the qualities of products, or the result that accompanies their use. Tapping into the sensorial qualities associated with pillowy Japanese mochi, this limited-time summer activation makes the promise of healthy skin feel as satisfying and craveable as the treats themselves.

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