Exclusive Songstress-Backed Jerseys
Becky G x Grassroots Football Present a Limited-Edition Kit
Becky G x Grassroots Football highlights a limited-edition football jersey created through Lenovo's 'Your Club Your Canvas' initiative, celebrating the relationship between sport, creativity, and local community identity.
Developed in collaboration with Creative Director Sophia Yeshi, Ballard FC, Salmon Bay FC, and supporters of the Seattle-based clubs, the kit features a holographic crest symbolizing the shared connection between the men's and women's teams while acknowledging their distinct identities. Furthermore, the design draws inspiration from local stories, traditions, and fan culture, positioning the jersey as both a performance garment and a cultural expression of belonging.
Created using Lenovo's AI-enabled devices and creative tools as part of the company's 'Work For Humankind' platform, the initiative also recognizes the role of supporters as the unofficial "12th Player." Proceeds from jersey sales will be reinvested into Ballard FC and Salmon Bay FC to support club development and community programs.
- Source
- Trend Hunter
- Published
- 2026-07-01
- Category
- Celebproducts
- Credited
- businesswire