Sorority Beauty Bodegas

Sephora at Kohl’s Returns with the 'Beauty Corner' Activation

Sephora at Kohl’s is returning with its Beauty Corner activation for a second year, bringing the campus experience to three universities during sorority recruitment season.

Designed for Potential New Members (PNMs), the activation provides a dedicated setting for beauty services, product discovery and sampling between recruitment activities. This year, the Beauty Corner introduces a “Beauty Bodega” concept, featuring hair and makeup touch-ups, product giveaways, sweet treats and a fragrance fridge stocked with popular scents. Additionally, an interactive postcard station allows attendees to send personalized notes and promotional coupons to friends and family.

The activation will visit Auburn University on August 9–10, the University of Georgia on August 12–13 and the University of Florida on August 18–19. Celebrity makeup artist Allison Kaye will also participate, leading the “Beauty Barrage,” a Sephora team that will provide touch-ups. Overall, the experience combines beauty services, product sampling, exclusive discount codes and interactive elements in a temporary campus environment.

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