Shoppable Flag Campaigns
IKEA Canada's Assemble the World Cleverly Styles Home Products
With the 2026 FIFA World Cup happening and fans loudly supporting their favorite countries, IKEA Canada kicked off a social-first Assemble the World campaign, arranging everyday furniture, lighting, decor, accessories and plush toys into national flags. In all, there are 18 flags to discover, each of which has been meticulously crafted with colorful, cleverly styled items—IKEA Canada's take on the Brazilian national flag, for example, uses a high-pile green rug, a yellow folding table and small tabletop items to recreate the blue disc depicting a starry sky. Each flag invites viewers to identify the products hidden within the design before clicking through to shop and recreate them at home.
This summer, beyond social media, Assemble the World will appear on out-of-home ads, and more.
- Source
- Trend Hunter
- Published
- 2026-06-22
- Category
- Furniture
- Credited
- famouscampaigns, instagram