Curated Luxury Airport Boutiques

Jacquemus Opened Its First Airport Boutique in Paris

Jacquemus has opened its first airport boutique, a 45-square-meter space located in Terminal 1 at Paris-Charles de Gaulle Airport, which offers a curated selection of the brand's ready-to-wear collections for men and women, along with leather goods, footwear, and accessories.

The products are presented within an interior designed with natural materials and sculptural forms inspired by the South of France. The entire luxury airport boutique project was completed in just one month by a high-calibre team, which included Studio Premier Architectes, Charmeil CG, and Intrapresa.

The opening of this curated store also forms part of a broader distribution strategy to diversify sales channels beyond traditional city-center stores and e-commerce, which suggests that Jacquemus is actively seeking to meet consumers where they are, whether that is online, in flagship locations, or in transit hubs.

Open at source ↗