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Data-Driven Sports Culture Ads

Air Transat's OOH Campaign Compares and Contrasts Ticket Prices

Ticket prices for anticipated sports tournaments are historically high, and as Canada gears up to host the World Cup, Canadian airline Air Transat created a campaign that compares real-time costs between match admission and return flights to the country fans are rooting for. These ads are split to show turf on one side and blue sky on the other, highlighting the major differences between watching Portugal play for over $3,800 or seeing Portugal with round-trip tickets starting at $799.

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Data-Driven Sports Culture Ads
Source
Trend Hunter
Published
2026-05-14
Category
Billboards
Credited
famouscampaigns

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