AI-Powered Beauty Intelligence Platforms

NEWEN AI, an industry-tailored AI analytics company with over two decades of technological expertise, has unveiled VUSSENS, an AI-powered beauty intelligence platform, at the Cosmoprof North America Las Vegas 2026 trade show. The company has signalled plans to officially launch the platform in the North American market later this year.

At the core of VUSSENS is its proprietary Beauty AI Ontology, an intelligent knowledge framework that integrates and analyzes cross-channel data from social media and e-commerce platforms. NEWEN AI claims that its technology gos beyond simple keyword analytics to structure complex relationships among beauty trends, sales performance, ingredients, efficacy, and consumer skin concerns. The AI-powered beauty intelligence platform features a Multimodal AI Engine that integrates video, behavior, voice, and text to align with the short-form video-driven marketing environment of North America, and consists of four core solutions — Marketing, Trend, Product, and Category — which provide real-time tracking of seeding status, engagement, purchase signals, ingredient reactions, AI-driven SWOT analysis, and precise target audience analytics by skin type, age, and gender.

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