Racy Lingerie Campaigns

Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign

Agent Provocateur taps public figure Julia Fox for its Autumn 2025 campaign. The editorial takes place in a hotel in New York City. The creative direction aimed to capture an aesthetic of nocturnal sophistication and 1990s-inspired elegance. Creative Director Sarah Shotton affims the strategic choice for the face of the campaign: “Julia and I first met at The Bowery Hotel in New York in 2019, and I was instantly mesmerised by her charm. From that moment, a conversation began about finding the right way for us to work together. Shooting together in New York felt rather like a full circle moment.”

Agent Provocateur's Autumn 2025 capsule boasts "statement ready-to-wear and lingerie." Stand-out silhouettes in the collection, which are highlighted in the campaign featuring Julia Fox, include the Nelle range, the Billi dress, and the Mercy bustier.

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