Adult-Focused Plush Toy Launches

Build-A-Bear Workshop is Introducing the 'After Dark' Line

Build-A-Bear Workshop is expanding its adult-focused After-Dark product line with the introduction of a new plush character named the Silver Fox. This playful toy is featured within curated gift sets on Build-A-Bear's exclusive 'Bear Cave' microsite for customers aged eighteen and over.

The brand frames its Silver Fox After-Dark toy as a Valentine's Day release. The character's appearance boasts stylized salt-and-pepper fur and themed accessories such as a tuxedo and a plush martini. The debut of the Silver Fox is positioned alongside returning characters like the Lovable Lion and Cuddly Cougar in sets that incorporate playful, romance-themed apparel and props.

As the After-Dark collection is explicitly marketed toward 'kidults,' it leverages nostalgia while integrating contemporary internet culture references — from nods to BookTok to cheeky takes on modern dating slang.

Open at source ↗