Nutrient-Boosted Soft Drinks

Aapa Bridges the Gap Between Soft Drinks and Functional Beverages

Aapa is looking to fill a gap in the beverage market by bridging the gap between soft drinks and functional drinks. As Mark Watkins, Director at Aapa, explains, "We created Aapa to help people feel better without asking them to compromise on taste. We wanted to make a soft drink that people genuinely want to drink, while also giving them something more from the ingredients in the can."

Launching across the U.K. at Asda and WHSmith, Aapa pairs familiar flavors with an impressive nutritional ingredient stack. Each drink features 7 grams of fibre, added zinc and calcium, and antioxidants. The drinks are also made with real fruit juice, are naturally sweetened, and come in four fun fruit flavors: Lemon & Lime, Orange, Wild Berry and Tropical.

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