Women-Focused Multi-Year Research Initiatives

Gatorade Announced the Body of Science Initiative

Gatorade has unveiled a multi-year research initiative called 'Body of Science.' Led by the Gatorade Sports Science Institute, the focus of this venture falls on women's hydration and nutrition needs across life stages, including the menstrual cycle, pregnancy, and perimenopause. Five hundred women have already participated in early research, and thousands more are expected to join.

The multi-year research initiative responds to the fact that only six percent of global sports science research focuses exclusively on women, leaving a critical knowledge gap where decades of studies have assumed female physiology mirrors male physiology. The Body of Science venture also addresses the finding that 65 million women report feeling that dehydration negatively impacts their health, mood, focus, and energy.

Tennis champion Venus Williams serves as the first ambassador for the program, which will publish peer-reviewed studies and ultimately develop solutions for women both inside and outside of sport. Women across the United States can participate in the research through the GSSI Labs app.

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