Strategic Home Improvement Expansions

Flex Seal Expands Partnership with Datavations

Flex Seal — a well-known brand in the sealants, coatings, and waterproofing product category —  has renewed and expanded its multi-year partnership with Datavations, a commercial intelligence platform for home improvement manufacturers. The two entities enter their third year of collaboration with broader data coverage across major retailers.

The expanded arrangement between Flex Seal and Datavations focuses on two primary areas — accelerating in-store growth by equipping the sales team with per-SKU, store-level sell-through data for retailer negotiations, and sharpening new product development through data-driven identification of growth categories, winning price tiers, and areas where investment may be unnecessary.

The Datavations platform's intelligence allows Flex Seal to benchmark its competitive performance, secure new placements, expand distribution, and position itself as a proactive partner in retailer conversations.

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