Dubai-Born Performance Wear Brands

SQUATWOLF Opens in Saudi Arabia at Riyadh Park

SQUATWOLF, a Dubai-born performance wear brand with a presence in over 120 countries, is opening its first retail store in Saudi Arabia at Riyadh Park on August 21, followed by a large-scale community workout at the mall on August 22. The brand describes it as one of the Kingdom’s biggest such events, marking its official entry into a market where it had already cultivated a loyal following through online orders and social media engagement years before establishing a physical footprint.

SQUATWOLF's co-founders have emphasized that this expansion was facilitated by the Ministry of Investment of Saudi Arabia, which actively invited and accelerated their market entry. The timing aligns with the Kingdom’s Vision 2030 Quality of Life Program, which aims to boost regular exercise participation by 40% by the end of the decade.

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