Frictionless Checkout Features

On Running Launches Its Direct-To-Consumer Checkout with Adyen

On Running partnered with Adyen to streamline its direct-to-consumer checkout experience across physical and digital retail channels. The Switzerland-based athletic apparel and footwear brand uses Adyen’s unified payments platform alongside Adyen Uplift, an AI-powered payment decision engine designed to dynamically assess transactions and reduce checkout friction.

The system adjusts security checks based on shopper behaviour, while chargeback and dispute outcomes feed back into the model to improve fraud decisions over time. On Running also uses Apple Tap to Pay on iPhone for in-store transactions. The retailer says Adyen Uplift increased global payment conversion by 0.85% and reduced its fraud rate by 0.17% within 12 months, resulting in more than 71,000 additional successful transactions.

For shoppers, the technology supports faster, more seamless payments while maintaining targeted fraud protection. The rollout reflects growing retailer investment in AI-driven payment optimization across omnichannel commerce.

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