In-Store AI Mirror Installations

Shu Uemura Collaborates with LOOOK.AI for the AI Mirror

shu uemura, the Japanese makeup brand under the L'Oréal umbrella, has collaborated with the AI platform LOOOK.AI to launch the AI Mirror — a permanent in-store installation at its newly renovated global flagship, shu:ARTstage in Tokyo's Omotesando Hills district.

The AI Mirror embeds the digital intelligence behind an actual reflective glass surface rather than displaying a live camera feed on a screen. As a result, customers maintain a direct, natural view of their own reflection while AI-generated content and analysis appear as an overlay.

The process begins when a user activates a touch interface designed to resemble a digital makeup brush, which then initiates a three-dimensional facial scan that assesses multiple anatomical features. This includes overall face shape, proportional ratios, and the balance of individual features. Upon completion, the system synthesizes this data into a personalized Face ID summary that provides targeted recommendations.

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