Tooth Sensitivity Frozen Treats

Sensodyne Created the World's Coldest Treat for Summer

A common trigger of pain for those with sensitive teeth is the act of biting into an ice cream treat, which is something the Sensodyne World's Coldest Treat takes on to help consumers tackle their fear.

The marketing campaign puts the Sensodyne Clinical Repair toothpaste in the spotlight and was developed through a collaboration with Chef Simon Davies. The ice cream dessert is a blueberry vanilla white chocolate dessert that's frozen with liquid nitrogen to give it an intensely cold first bite. The campaign takes a cheeky approach by putting a spotlight on how the brand's product works, while also incorporating a seasonal element.

Actress Michelle Buteau helped launch the World's Coldest Treat from Sensodyne saying, "Nobody wants to spend the summer avoiding ice cream or frozen drinks because their teeth just can't handle it. The World's Coldest Treat is such a fun way to put that first bite to the test and see if your teeth are trying to tell you something. Because honestly, the cold belongs in the treat, not in your teeth."

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