Official Mixology Competition Waters

Icelandic Glacial is Supporting the Cocktail Wars

Icelandic Glacial, a premium natural spring water brand sourced from Iceland’s protected Ölfus Spring, has secured its role as the official water partner for the inaugural season of E!’s mixology competition series Cocktail Wars. This ten-episode show, hosted by Lance Bass and Joey Fatone, pits professional bartenders against each other in themed challenges for a $10,000 prize per episode.

The partnership between Icelandic Glacial and Cocktail Wars extends beyond mere branding visibility, as the water is actively integrated into the competition’s mechanics. Contestants use it not only for mixing cocktails but also for cleansing their palates between tastings and maintaining hydration throughout the high-pressure filming sessions. One of the more visually striking applications involves participants using Icelandic Glacial to craft crystal-clear ice in custom molds, a detail that highlights the water’s low mineral content and purity.

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