Fragrance Launch House Parties

The Valentino Beauty House Party Featured Music, Cozy Rooms & More

In celebration of the Born In Roma Purple Melancholia Donna and Uomo duo launching in Southeast Asia, a Valentino Beauty House Party popped up in Singapore. Leaning heavily into Y2K nostalgia, the experience invited guests to step into living room, kitchen, bedroom and basement spaces decorated in the same shades as the fragrance products. To refresh guests, Valentino Beauty served up a special menu with limited-edition artisanal ice cream from Birds of Paradise, cocktails and mocktails from Concocted Affairs, and coffee and matcha from Equate Coffee.

There's a deep yearning for the house parties of years past, the kind where friends gathered casually and as those spontaneous gatherings have largely faded from modern social life, brands are stepping in to revive that spirit by hosting their own intimate, house party-style events.

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