Community Sports Pitches

EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx

EA SPORTS FC and LALIGA opened a grassroots soccer pitch in the South Bronx, marking the 10th installation completed through the FC FUTURES program worldwide. South Bronx native and Tats Cru co-founder BG183 designed the mural, blending graffiti heritage with the rhythms of neighborhood life.

Built with Urban Soccer Park and tied to P.S./M.S. 31, the multi-use pitch supports school PE classes during the day and hosts open community programming year-round. South Bronx United also launched a year-round academic and coaching initiative reaching more than 500 local students, while BG183’s mural inspired a new in-game uniform for EA SPORTS FC.

EA SPORTS FC shows how gaming brands can extend digital fandom into long-term investment in real-world community spaces.

前往原文 ↗