Pizza Diet Challenges

The Loopini Challenge Saw Damiano Messineo Eat Pizza for 100 Days

Pizza every day might sound like a dietary red flag, but when high-quality ingredients take center stage, the case for a daily slice becomes compelling—and Loopini co-founder Damiano Messineo set out to prove just that with The Loopini Challenge. In a few days, the Pizzaman documentary will drop at the Tribeca Screening Room, sharing Messineo's journey of training for a long-distance triathlon, eating pizza for 100 days, and tracking more than 150 biomarkers, and asking, "Can Loopini frozen pizza actually make you healthier?"

Loopini makes three kinds of high-protein pizzas with a lupin bean flour base. As part of The Loopini Challenge, Messineo's overall blood test score improved; he lost four pounds of fat and gained six pounds of muscle; and his fasting insulin dropped 53%. “Most brands spend heavily to claim their product is healthy. We spent 100 days demonstrating it, and that content keeps paying out long after the spend is done,” said Messineo. “More than ROI, this is a statement of what Loopini is about: we want to test the real, long-term effects of our product and be transparent about whatever we find."

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