Spoof PSA Campaigns

Liquid Death x Garage Beer Launched Limited-Edition Coolant Collectors

The amount of water required to cool AI data centers is a hot topic at the moment, and a canned water brand that has never shied away from edgy marketing is plugging into the conversation with a spoof We Want Your Pee campaign and "Coolant Collectors." Liquid Death, Garage Beer and NFL legend Jason Kelce joined forces for the campaign, which sees Kelce (the co-owner of Garage Beer) alongside Liquid Death’s Murder Man mascot promoting their respective beverages and limited-edition Liquid Death x Garage Beer Data Center Coolant Collectors.

The resealable mason jars with a handle can be purchased online, while supplies last, with the brands underscoring that the Coolant Collectors also work for drinking favorite beverages, and that they don't actually want people mailing their bodily fluids to AI data centers.

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