Cheeky Ultra-Tall Canisters

Coors Light Captures Attention with the Tallerboy Canister

Coors Light has introduced the limited-release Tallerboy — a tall canister designed to hold and chill three full cans of beer at once. The brand markets this offering as a taller-than-a-tallboy format to celebrate the summer of soccer and extended cheering moments.

The design plays directly into the brand's larger 'Coooors Call,' which stretches the name with extra Os to match the elongated 'GOOOOAL' cheer made famous by announcer Andrés Cantor. Essentially, "the Tallerboy takes that same energy off the screen and into fans' hands with an elongated name and an elongated can, but with the same ice-cold Coooors Light inside."

Coors Light's Tallerboy is priced at $30 and available exclusively through the brand's online shop in two limited drops on June 11 and June 18.

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