High-Energy Snack Activations

This Takis Activation Will Offer 360-Degree Visibility and More

This new Takis activation has been announced by the brand for the Pepsi Max presents Reading Festival in the UK where visitors will enjoy an immersive experience that's centered on snacking.

The activation will maintain 360-degree visibility on the festival grounds to help draw in visitors who will be able to explore the multi-sensory playground setup. This puts the Intensity Deck in the focus that incorporates physical, sensory, emotional and social intensity elements through its LED-lit setup. Participants will be able to choose their favorite flavor that will trigger a reactive light and sound.

The Takis activation will also feature the Takis Grabber that challenges guests to claim merchandise, while a Photo Booth offers a reminder of the experience.

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