Socially Supportive Sundae Campaigns

Baskin-Robbins Sundae Scaries Campaign is Running on Sundays

The Baskin-Robbins Sundae Scaries Campaign has been announced as a socially supportive ice cream initiative that aims to transform a colloquial term into something more positive. The campaign will see the brand donating $1 from every sundae it sells on Sundays this August to the Baskin-Robbins Joy in Childhood Foundation that will support children facing hunger or illness. The campaign will be supported by an additional initiative where customers can donate $1 to receive a buy-one-get-one-free scoop coupon at checkout for use on a future visit.

Vice President of Brand Marketing and Culinary Nicole Boutwell commented on the Baskin-Robbins Sundae Scaries Campaign saying, "At Baskin-Robbins, we believe even the smallest moments of joy can make a meaningful impact. $1 from Sundaes on Sundays transforms a relatable Sunday Scaries moment into an opportunity for guests to enjoy a delicious sundae while helping further the Foundation's mission to support children and families across the country."

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