Steak-Inspired Dating Shows

Morrisons' Steak & Date Measures Compatibility in Steak Preferences

At a time when health-conscious consumers are actively building meals around quality proteins, Morrisons enticed shoppers to visit its butchers' counters with a Super Steak Saturday offer and the Steak & Date series.

Super Steak Saturday, exclusively available for More Card customers, was born out of research that found steak is a favorite Valentine’s Day dish, and close to 27% of Brits planned to celebrate the occasion with a juicy cut. To help people make confident choices and pick up cooking tips in-store, Morrisons came up with a fresh take on dating shows. Steak & Date, starring creators AngryGinge and Grime Gran, can be watched on Morrisons' Instagram and TikTok, showing one creator enjoying a date over a Morrisons steak, and the other coaching and reacting in real time.

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