Sleep Support Fairy Tales

Pukka Herbs' Sleepless Beauty Reimagines a Classic Story

Inspired by research that shows 68% of women ages 25 to 44 struggle to get enough sleep nightly, herbal tea brand Pukka Herbs collaborated with author Otegha Uwagba to rewrite the story of Sleeping Beauty as a modern-day tale— Sleepless Beauty.

“For me and so many others, the biggest enemy of sleep is my phone and social media," said Uwagba, "So I made those a central part of my protagonist Penelope Neversleep’s story, while also exploring a few other themes (work stress, dating woes) that I’m sure many women will recognize.”

Sleepless Beauty explores several factors that keep women from getting the rest they deserve, and how they can make the most of Pukka Nighttime to wake up feeling refreshed and revitalized.

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