Cut-Out Easter Treat Disguises

Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items

Year after year, the same hiding spots make Easter egg hunts predictable and to make the experience more thrilling for hiders and hunters alike, Cadbury came up with newspaper ads that hide Easter eggs as ordinary household items. Based on the idea that more effort put into hiding Easter eggs means more fun for the whole family, Cadbury worked with creative agency VCCP to create four colorful ads that can be cut out and folded to conceal fan-favorite treats like Mini Eggs and Creme Eggs as alarm clocks, boxes of tea, a row of books, or bags of clothespins.

Perfect for families with kids and tweens, the experience leaves ample room for treat-hiders to leave the wrapped products in plain sight, or truly challenge seasoned hunters by tucking them out of reach.

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