Flushable Magazines

Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue

Toilet roll brand Cushelle debuted a limited-edition title, Porcelain, touted as the world's first flushable magazine, complete with pages that can be read, torn and flushed individually. Upon finding that a high percentage of people (79% of Brits) escape to the bathroom for a moment of peace, Cushelle created a product to playfully and practically support solo time with horoscopes, light-hearted articles, puzzles and other activities. This first-of-its-kind magazine builds on Cushelle’s Selfishly Soft platform, which centers on prioritizing small moments of personal comfort, starting with the softness of Cushelle.

The multi-purpose Cushelle Porcelain magazine printed on toilet tissue features skin‑safe, flush‑friendly ink, and perforated pages, ultimately helping people to sample the luxuriousness and softness of the brand's product first-hand.

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