Graffiti-Inspired Branding Campaigns

Mosaic North America Partners with Buffalo Bills

Mosaic North America has been appointed as the Canadian agency of record for the Buffalo Bills football franchise. The two entities initiated this partnership with a playoff-themed and graffiti-inspired marketing activation across Toronto. Graffiti artist Paul Glyn-Williams was tapped for the overnight activation.

The Mosaic North America x Buffalo Bills campaign involves altering common municipal 'Post No Bills' signs in Toronto neighborhoods to read 'Go Bills.' These artistic interventions are accompanied by QR codes linking to a dedicated landing page, where individuals can sign up for Buffalo Bills team communications and enter a contest for the chance to win flights, hotel accommodations, and game tickets.

This exciting initiative is designed to formally acknowledge and cultivate the existing Buffalo Bills fan base within Southern Ontario.

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