Inaugural AR Sport Experiences

The Highcross Leicester HADO Experience is a First for the UK

The Highcross Leicester HADO augmented reality (AR) techno-sport has been launched as a first in the UK to deliver guests with an immersive gameplay experience that pushes the boundaries of gaming. The experience is being launched as part of a two-week pop-up in the former unit in the upper mall where The North Face previously was located. The experience sees visitors wearing AR headsets alongside wrist sensors, which will work together to let them shoot digital energy balls, dodge attacks and raise their shields without any actual handheld components.

Centre Director Michelle Menezes spoke on the Highcross Leicester HADO experience saying, "We’re delighted to be bringing HADO to Highcross, giving our shoppers the opportunity to experience the UK’s first pop-up of its kind in a shopping centre. It’s a completely new experience for Leicester, and we’re excited to give visitors the chance to get involved, whether they’re already passionate about gaming or simply looking to try something different.”

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