Gen Z-Led Swimwear Campaigns

Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule

Pacsun has introduced its Spring/Summer 2026 swimwear collection, which was developed through a co-creation process involving direct collaboration with ten prominent Gen Z influencers during an immersive trip to Harbour Island, Bahamas.

The Gen Z content creators participated in hands-on fit sessions and styling workshops with Pacsun, which allowed for real-time feedback to be directly implemented into the swimwear design fit and the overall aesthetic of the new line. The resulting collection features a range of versatile pieces, including mix-and-match bikinis, modern one-piece silhouettes, and coordinated cover-ups intended to transition seamlessly from beach to boardwalk.

The Gen Z influencers who participated in this youth-led design session included Avani Gregg, Madi Monroe, Maru Lee, Riley Saurage, Lean Ortiz, Lexi Learman, Ana Learman, Beca Oliviera, Nicolette Durazzo, and Pressley Hosbach.

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