Football League Clothing Partnerships

MANMADE Joins Forces with the Canadian Football League

The Canadian menswear brand MANMADE has been designated the official provider of boxer briefs for the Canadian Football League. This partnership has been announced through a digital campaign featuring players Zach Collaros from the Winnipeg Blue Bombers and Marc Liegghio of the Hamilton Tiger-Cats.

The collaboration between MANMADE and the Canadian Football League positions everyday underwear as performance gear. In other words, the businesses draw a direct line between athletic support on the field and comfort for fans watching from their couches. MANMADE's boxer briefs are constructed from ultra-soft modal fabric, which provides a combination of stretch, airflow, and sweat management that distinguishes them from basic cotton alternatives.

Anthony Ciavirella, co-founder, MANMADE, shared: "As the Official Boxer Brief of the CFL, MANMADE is proud to support the family jewels of players and fans across the country. Whether you’re on the field or watching the game, no one should have to think about their underwear. We’ve built our brand around delivering premium essentials that perform wherever the day takes you.”

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