Empowering Self-Care Pizza Ads

Domino's New Ad Encourages Women to Give into Their Cravings

Domino's released a new Self-Care Pizza Ads campaign for World Menstrual Hygiene Day. By leveraging this day, the campaign targets women, particularly those experiencing menstrual cravings, encouraging them to indulge in these cravings as a form of self-care. The idea behind it is that listening to your body is healthy.

The campaign includes three print ads featuring images of women eating pizza with the acronym "PMS." Each ad has a different headline: Pizza My Savior, Pizza Meets Sausage, and Pizza Marathon Syndrome.

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