Lunar Celebration Crafts

Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse

In celebration of the Chinese New Year, and to promote its Lunar New Year range, Tesco teamed up with Reach to turn printed pages into a fold-your-own horse activity. As part of the newspaper takeover spotlighting stir-fry meal deals, hoisin duck noodles and more, Tesco included a guide to making a paper Lunar New Year Horse from a cut-out red square in the interactive campaign across the Daily Mirror, Daily Express and Daily Star.

To help people of all ages and skill levels follow along, the step-by-step guide included a scannable QR code that linked to a how-to video with detailed instructions, perfect for visual learners, filmed by award-winning journalist and author Angela Huii.

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