Food-Inspired Street Art

Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images

With its Dish Pics campaign, Knorr is swapping out unsavory graffiti for inspiring depictions of dishes that can be prepared with its new Premium Flavor Bases. The brand is teaming up with local artists across United States cities to turn explicit art into crave-worthy expressions of flavor. "Our dish pics are here to remind everyone that real sparks fly in the form of a home-cooked meal," said C.J. Magwood, Marketing Director for Knorr. "By replacing unwanted, illicit images with something truly desirable, we're adding a new flavor to cities across America."

People in New York City, Austin, Los Angeles, and Miami can keep their eyes peeled for food-inspired street art pieces in the form of murals, posters, chalk art and stickers. Austin-based artist Britt Johnson kicked off the campaign.

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