Shoppable Microdrama Series

Crocs' Déjà Shoe Lets Viewers Buy Featured Styles Within Episodes

Crocs' Déjà Shoe is a seven-episode TikTok microdrama series that was developed, produced, and delivered in less than four weeks, not only offering audiences something to watch but also giving viewers the ability to shop featured styles right within an episode. Starring Paige Gallagher as Ella, Déjà Shoe tells the story of an aspiring stylist doomed to relive her disastrous first day at a fashion company in an endless loop.

With this microdrama comedy, Crocs is the first footwear brand in the United States to integrate TikTok Shop product tagging into a series. "Microdramas are already reshaping digital entertainment, and we saw an opportunity as a brand to move early as the format evolves in the U.S.," says Carly Gomez, Chief Marketing Officer, Crocs. "What excited us about Déjà Shoe was the ability to deepen our storytelling in this category and connect viewers with our products more directly."

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