Episodic Fashion Micro-Dramas

Marc Jacobs' The Swap Tells the Story of a Switched Accessory

Marc Jacobs is continuing its Question Marc storytelling series with The Swap, an episodic micro-drama that sees a Scene Bag mistakenly swapped at a Marc Jacobs runway become the subject of a citywide mystery. The character-driven story kicks off just moments after the latest Marc Jacobs runway show, and the plot thickens as two guests go on an adventure exploring identity, perception and the tales we tell ourselves about one another. Touted as "a storybook homage to a New York woman and the ways she lives her day to day," the campaign ultimately sees two native New Yorkers find common ground because they appreciate the details.

Following the first episode of The Swap starring actor Rowan Blanchard and artist and actor Jemima Kirke, the series will continue throughout the fall across social media.

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