Lifestyle Brand-Honoring Watch Designs

Citizen Watch's Watch Honors Hypebeast's Influence

Citizen Watch has collaborated with Hypebeast, a global platform for contemporary culture and lifestyle, to release the Zenshin Hypebeast 20th Anniversary Limited Edition timepiece. This chronograph serves to celebrate two decades of Hypebeast's influence, but the design also coincides with Citizen Watch's own 50-year milestone of its proprietary Eco-Drive technology.

The Zenshin Hypebeast 20th Anniversary Limited Edition timepiece is made available in a limited run of just 600 individually numbered watches. The design boasts a monochromatic aesthetic crafted from Citizen's Super Titanium with DURATECT Platinum surface hardening, a material that is significantly harder than stainless steel yet remains lightweight and resistant to scratches and rust. The 39.5-millimetre case and integrated bracelet are accompanied by subtle commemorative details, including a custom Arabic numeral '20' at the four o'clock position and the Hypebeast logo integrated beneath the hands and etched onto the caseback. Citizen Watch's Eco-Drive technology, on the other hand, converts any light source into energy, eliminating the need for battery replacements.

Image Credit: Citizen Watch x Hypebeast, hypebeast, hypebeast

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