Charitable Back-To-School Campaigns

Academy Sports + Outdoors Partnered with French Toast and BEAR

Academy Sports + Outdoors, a full-line sporting goods and outdoor recreation retailer, partnered with school wear brand French Toast and the Houston-area non-profit organization BEAR for a charitable back-to-school campaign. As part of this initiative, the retailer provided 1,000 local elementary and middle school students with essential back-to-school items through a personalized shopping event held at the company's corporate headquarters in Katy, Texas. Employee volunteers helped children select uniforms based on their school district colors and dress codes, along with socks and their favorite sport ball.

The charitable back-to-school campaign, supported by an in-kind donation of over $50,000 worth of products, is part of Academy's broader community giving efforts and marks its second annual back-to-school volunteer event, following a similar partnership with Operation Homefront in 2025 to assist military families.

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