Dating Advice Video Series

Bumble Beeline Fields Questions from Gen Z and Millennials

Bumble Beeline is a new social series that's dropping in just a few days on YouTube to tackle Gen Z and Millennial dating anxiety by answering listener-submitted questions via prompts on Instagram and TikTok, and a hotline, 844-HI-BEE-LINE. Comedian and influencer Jake Shane—known for the Therapuss show and helping people through their current drama—will serve as the host for the first episode of the branded content series. Offline, Bumble will bring branded phone booth activations to New York City and Los Angeles on June 12th so that people can call in with their questions in a fun way.

Dating apps are facing a crisis of confidence as paying users dwindle and users feel lonely and frustrated by a transactional approach to human connection. Later this year, Bumble plans to unveil a reworked, AI-enabled app and a more intuitive, personalized experience.

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