Advanced Blue Light-Filtering Lenses

Zenni Optical Debuts Its Performance-Driven Blokz More

Zenni Optical, the online eyewear retailer that has sold over 70 million frames worldwide since pioneering the direct-to-consumer model in 2003, has introduced an enhanced Blokz portfolio headlined by Blokz More — its most advanced blue light-filtering lens technology to date.

The new premium offering features dual-defence technology that combines an advanced lens material with a specialized coating to reflect up to twice as much blue light from digital screens, sunlight, and artificial lighting compared to standard filters, while maintaining a virtually clear appearance with only a subtle blue sheen. Available in clear, photochromic, and sunglass options across the broader Blokz line, the advanced blue light-filtering lenses also incorporate 100% ultraviolet defence, anti-reflective coating, and scratch resistance through Zenni's proprietary Blokz Boost coating.

The technology has been independently validated by COLTS Laboratories for its effectiveness.

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