Rugby Rivalry Tour Kits

adidas Launched Its Bespoke Collection of Kits for the All Blacks

adidas unveiled its bespoke All Blacks rugby tour collection to mark the inaugural 'Rugby's Greatest Rivalry' tour, New Zealand's first major visit to South Africa in 30 years, culminating in a final test match in Baltimore. The collection centers on a new match jersey that draws on classic All Blacks design codes, reintroducing the iconic black collar last worn at the 2023 Rugby World Cup, with ergonomic side panels engineered to minimize opponents' grip opportunities during contact.

The range extends to a training wear capsule and replica jerseys available in both performance and relaxed lifestyle fits, alongside a heritage polo that blends traditional rugby styling with contemporary design. The full collection launches July 15 through adidas.com/rugby and select retailers and will be worn by the All Blacks throughout the seven-match tour.

adidas shows how pairing performance-engineered kits with heritage-inspired lifestyle pieces can extend a single tour into a broader, wearable cultural moment.

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