Sports Excellence Brand Ambassadors

Gatorade Welcomes Ballon d'Or Winner Aitana Bonmatí

Gatorade, the sports hydration brand with over six decades of scientific research behind its products, has announced the addition of three-time Ballon d'Or winner Aitana Bonmatí to its roster of elite athletic endorsers, Team Gatorade.

This partnership aligns the FC Barcelona and Spain international midfielder with the brand's global 'Is It In You?' platform, which emphasizes the unseen discipline, preparation, and consistency that underpin sustained excellence in sport.

Aitana Bonmatí will collaborate with Gatorade across media, digital, and social content throughout the season, sharing insights into her training mindset, recovery habits, and the role that science-based hydration plays in her matchday preparation and long-term career maintenance. The collaboration also leverages the expertise of the Gatorade Sports Science Institute, which has conducted extensive research on the physiological demands of female footballers, including fluid loss patterns that can reach one to one-and-a-half liters during a 90-minute match, to inform practical hydration strategies that support both training and competition.

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