Athlete-Inspired THC & Non-THC Drinks

Cann Launched Its New THC & Zero-THC Option With Dwyane Wade

THC beverage brand Cann has partnered with NBA legend Dwyane Wade to launch 'Half & Half,' debuting in two varieties: a 3 mg THC microdosed formula and a 0 mg zero-THC option. Inspired by Wade's love of golf, the flavor blends bergamot lemonade with yerba mate iced tea, delivering clean, natural caffeine roughly equivalent to one espresso shot.

The 3 mg version pairs its THC dose with CBD for a gentle buzz, while the 0 mg variety uses a functional blend of magnesium, electrolytes and L-theanine for mood support and hydration without alcohol. Half & Half joins Cann's existing lineup alongside Blood Orange Cardamom and Lemon Lavender, launching August 4 on drinkcann.com, with in-store options rolling out later this quarter.

Cann demonstrates how pairing a celebrity's personal lifestyle story with functional formulation can extend a brand's appeal to health-conscious consumers seeking alternatives to traditional drinking.

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