Co-Launched Mealtime Songs

Nestlé's Compleat and Elmo Present 'What is Better Than How'

Nestlé's Compleat brand has launched 'What Is Better Than How' — an original song and accompanying music video featuring Sesame Street's Elmo. This composition represents the first-ever musical piece centered on the experience of tube-fed children and is designed to foster broader societal understanding and acceptance of this often-misunderstood aspect of pediatric nutrition.

The 'What Is Better Than How' campaign, developed in partnership with Accompany Creative, portrays Elmo visiting families during mealtime and discovering the various ways children receive nourishment. As part of the initiative, real families living with tube feeding share their personal stories to provide authentic representation and counter the isolation that many in the 'tubie' community experience.

The song's central message emphasizes that the method of eating is far less important than the fundamental reality that children are nourished, loved, and accepted.

Image Credit: Nestle Compleat and Accompany Creative

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