Meal Planning Partnerships

EveryPlate Has Partnered with Emily Oster to Launch Weeknight Dinners

EveryPlate has partnered with parenting expert Emily Oster to launch 'Emily Oster's Picks,' a collection of five family-friendly weeknight dinners released weekly through August 29, including Cheesy Charred Corn Tacos and Garlicky Roasted Pepper Penne. The collaboration is grounded in new EveryPlate research revealing that nearly eight in 10 households rely on a single parent to manage family meals and that 85% of parents think about dinner even when they are not cooking.

The survey found that meal planning, shopping and cleanup consume nearly two hours daily. Thirty percent of parents report daily disagreements over dinner responsibilities, and 69% say it is easier to handle planning themselves than to delegate it. EveryPlate's pre-portioned ingredients and foolproof recipes aim to eliminate decision fatigue before cooking even begins. Ninety-eight percent of customers report that the service makes dinner planning less stressful.

EveryPlate's partnership with a trusted parenting voice shows how meal kit brands are positioning convenience as emotional relief rather than simply a time-saving product.

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