Vegetable-Inspired Fragrance Campaigns

Jo Malone London Launches the Veggies Fragrance Collection

Jo Malone London has introduced the limited-edition Veggies fragrance collection. This playful capsule draws inspiration from garden produce and features three distinct scents — Velvety Butternut, Scarlet Beetroot, and Carrot Blossom — alongside complementary bath, body, and home products such as a Tomato Leaf Hand Wash and a Green Tomato Vine Candle.

Jo Malone London's colognes each interpret their vegetable namesake through a layered composition of notes, with Velvety Butternut combining smooth butternut with warm tonka bean and patchouli for a woody gourmand character, Scarlet Beetroot pairing beetroot with vibrant blackcurrant for a fruity profile, and Carrot Blossom blending subtly sweet carrot with orange flower and white musk to create a fresh floral aroma. Home ambience scents like the Green Tomato Vine Candle and Diffuser are designed to bring an herbaceous, outdoorsy freshness into interior spaces, while the Tomato Leaf Hand Wash incorporates naturally derived glycerine and meadowfoam seed oil to cleanse and purify the skin.

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